While I have been using the name “R&D Returns” for years, I welcome this article from McKinsey. Here, they call attention to the value of balanced R&D architecture and management. Some of the sea-change tools cited on my home page here address HOW to improve R&D performance in the areas the article highlights.
I also think that some of the value-levers they cite are actually more powerful; have more upside in practice. Requires (free) registration to view: