McKinsey article hits close to home…

While I have been using the name “R&D Returns” for years, I welcome this article from McKinsey.  Here, they call attention to the value of balanced R&D architecture and management.  Some of the sea-change tools cited on my home page here address HOW to improve R&D performance in the areas the article highlights. 

I also think that some of the value-levers they cite are actually more powerful; have more upside in practice.   Requires (free) registration to view:

https://www.mckinseyquarterly.com/The_road_to_positive_R_and_D_returns_2528

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